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Circle K
Whenever. Wherever. Whatever.

RAN IN: Canada

CLIENT
Circle K

Ryan Bedford, Director of Merchandising & Marketing
Brian Rohaly, National Campaign Manager
Alanna Nathanson, Chief Creative Officer/Co-Founder
Natalie Armata, Chief Creative Officer/Co-Founder
Gino Cantalini, Chief Operating Officer/Co-Founder
Doug Potwin, Head of Strategy/VP
Brandon Tralman-Baker, Associate Creative Director/Copywriter
Steven Kim, Associate Creative Director/Art Director
Steve Waugh, Head of Client Services/VP
Krista Blaylock, Senior Account Director, Alex Snider, Marketing Specialist
Alina Yuguy, Marketing Specialist
Idy Enifeni, Marketing Specialist
Logan Broger, Copywriter
Sean Lawrence, Studio Manager
Lauren Morrison, Account Manager
Nina Erceg-Gogic, Account Manager
Matt Eastman, Director
Rob Tunnicliff, Executive Producer
Julie Fitzsimmons, Jules Casting

AGENCY
Giants & Gentlemen *Lead Agency

Alanna Nathanson, Chief Creative Officer/Co-Founder
Natalie Armata, Chief Creative Officer/Co-Founder
Gino Cantalini, Chief Operating Officer/Co-Founder
Doug Potwin, Head of Strategy/VP
Brandon Tralman-Baker, Associate Creative Director/Copywriter
Steven Kim, Associate Creative Director/Art Director
Steve Waugh, Head of Client Services/VP
Krista Blaylock, Senior Account Director, Logan Broger, Copywriter
Sean Lawrence, Studio Manager
Lauren Morrison, Account Manager
Nina Erceg-Gogic, Account Manager


Brave Productions

Matt Eastman, Director
Rob Tunnicliff, Executive Producer
Julie Fitzsimmons, Jules Casting


Saints Editorial


Grayson Matthews


Media Experts


SUMMARY

Driving growth by becoming more than merely a ‘convenient’ store. Circle K operates in a category the vast majority of people think little about; convenience retailing. That is of course until they find themselves in a moment of need. In these moments, most people make a pragmatic choice and default to what’s close. This results in a highly interchangeable category with little to no differentiation amongst brands. Circle K challenged that norm and changed behaviours by establishing itself as an essential lifeline for necessities whenever and wherever they’re needed.

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT,OOH,SOCIAL MEDIA,TV

Audience: Adult Convenience Shoppers

Objectives: Gain new customers

Type: Business to Consumer

Language: English