CLIENT
Subway Australia
Kate Brody, Head of Marketing
Ben Miles, Public Relations, Senior Manager
AGENCY
Heather Morrison, Sr. Strategist
Angela Morris, Chief Strategy Officer
Simon Langley, ECD, Sydney
Sinead Roarty, Associate Creative Director
Alex Antoniou, Senior Creative
Jack Blades, Sr. Account Director
Will Berry, Account Executive
Account Manager, Bronte Rohrig
Paul Friedmann, Creative Production Director Broadcast
Ikon Communications
PPR Communications
Webling
SUMMARY
Subway’s was fighting an increasingly intense battle against a slew of bigger, newer or hipper QSR options. On one
day however, that all changed. A data driven idea teamed with humanitarian brand purpose led promotion,
successfully put the brand first as the ‘must go to’ lunch run.
This unique ‘one day only’ campaign created the highest single sales day in the brand’s history globally – with index
increases for traffic and sales for Subway Australia.
