Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Oreo
The Oreo Superbowl Tweet

RAN IN: United States

CLIENT
Mondelez International

Janda Lukin - Director US Biscuit Innovation

AGENCY
360i *Lead Agency

Adam Kerj - CCO
Nick Bayne - Sr. Copywriter
Sandra Ciconte - VP, Group Acct. Director
Adam Gloo - Creative Director
Michael Nuzzo - Group Creative Director
Nick Panayotopoulos - Sr. Copywriter
Celeste Pulman - Acct. Director
Sebastian Saldarriaga - Community Manager
Maggie Walsh - Sr. Strategist


SUMMARY

When the lights unexpectedly went out during Super Bowl XVLII, fans took to social media to discuss the rare live event. Oreo met them there with a quick-witted piece of social content that, backed by absolutely no paid media, garnered 5X more impressions than viewers tuning into the game itself, and captured the lion's share of social media buzz about brands following the Big Game.

CASE VIDEO


Hero Medium: Social Networking Applications

Medium Featured On Video: Interactive,Consumer Involvement,Other

Audience: Teens (13-20),Young Men (20-35),Young Women (20-35),Millennials

Objectives: Drive conversations

Type: Business-to-Consumer

Classification: National

Language: English