NEW PRODUCT OR SERVICE INTRODUCTION OR LINE EXTENSION
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LANGUAGE
PROGRAM
PUBLISHED CASE
YEAR
AWARD LEVEL
CASES
- 2022 Singapore
- New Product or Service Introduction or Line Extension
- FINALIST
- Singtel Dash PET – The PET that takes care of you
- Agency: Superson
- Brand: Singtel Dash PET
- Client: Singtel (Dash)
- Language: English
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- 2022 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- Prime Rib Venture
- Agency: 72andSunny
- Brand: CKE Restaurants / Carl's Jr. and Hardee's
- Client: CKE Restaurants, Inc.
- Language: English
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- 2022 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- MTN DEW Major Million
- Agency: TBWAChiatDay NY
- Brand: MTN DEW
- Client: MTN Dew (PepsiCo)
- Language: English
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- 2022 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- Frank's Red Hot Goldfish
- Agency: VMLY&R
- Brand: Pepperidge Farm: Goldfish
- Client: Campbell Soup Company – Snacks
- Language: English
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- 2022 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- The Story of Funables: Rebranding and relaunching a family fruit snack brand
- Agency: Day One Agency
- Brand: Funables
- Client: Ferrara Candy Company
- Language: English
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- 2022 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- Thinking Outside the (Beat)Box for Big Brand Growth
- Agency: Ogilvy & Mather Chicago
- Brand: Sargento® Balanced Breaks® Cheese & Crackers
- Client: Sargento Foods Inc.
- Language: English
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- 2022 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- A Scientific Breakthrough: The Magic of Melanin-Rich Skin
- Agency: Anomaly NY
- Brand: MELÉ
- Client: Unilever (Global Marketing)
- Language: English
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- 2022 United States
- New Product or Service Introduction or Line Extension
- FINALIST
- Introducing a New McDonald’s Icon
- Agency: Wieden + Kennedy NY
- Brand: McDonald's Crispy Chicken Sandwich
- Client: McDonald's
- Language: English
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- 2021 Pakistan
- New Product or Service Introduction or Line Extension
- GOLD
- Naming the Invisible by Digital Birth Registration
- Agency: Ogilvy Pakistan
- Brand: Telenor
- Client: Telenor Pakistan
- Language: English
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- 2021 Costa Rica
- New Product or Service Introduction or Line Extension
- SILVER
- Volá
- Agency: Interaction
- Brand: Volá - Nuevo Hyundai Tucson
- Client: Hyundai Costa Rica
- Language: Spanish
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