​Grand Effie Winners

Selected by expert juries as the most effective, impactful work in their markets, these recipients of the coveted Grand Effie are the North Star for marketing effectiveness.

Project 84

Male suicide is the single biggest killer of men under 45.But how do you get people talking about an issue nobody wants to talk about?That was the question we set out to answer, when 84 haunting statues suddenly appeared on top of the ITV tower, one cold morning in March...


Brand: CALM
Client: C.A.L.M.
Agency: adam&eveDDB

Lotto 6/49 - Integrated year 3

If you can’t change the game, change how it’s played. In only three years, Lotto 6/49 turned its equity as a losing game into acts of celebration for everyday victories in life. By shifting the reason why people should play Lotto 6/49 and turning everyday moments of luck into purchase occasions, the campaign reverted decades of declining sales among Millennials in the industry. Today, the tagline You should play 6/49 is used daily by Quebecers, a saying that ensures the lottery's relevance and ticket purchases for years to come.


Brand: Lotto 6/49
Client: Loto-Québec
Agency: Sid Lee

Boranka

Od pepela izgorenog drveća napravljene su jedinstvene bojice – Boralice pomoću kojih su svi građani mogli nacrtati svoje drvo i uključiti se, putem web stranice boranka.hr, u akciju pošumljavanja požarišta Dalmacije. Iz običnog crnog pepela je tako pokrenuta najveća zelena volonterska akcija ikad organizirana u Hrvatskoj. U 8 tjedana, posađeno je 25.000 stabala uz pomoć 2.500 volontera, te 3.900.000 kuna donacija (u novcu, materijalu, uslugama i PRu) kako bi crna požarišta ponovo postala zelena.


Brand: Društvena akcija pošumljavanja
Client: Savez izviđača Hrvatske
Agency: Imago Ogilvy

Brewtroleum


Brand: DB Breweries/DB Export
Client: DB Breweries
Agency: Colenso BBDO

Inclusión sin Límites

En Costa Rica aún existen muchas dudas y prejuicios que giran entorno a la inclusión laboral de personas con alguna discapacidad, el desempleo en este sector de la población es del 70%. Taco Bell Costa Rica también tuvo dudas pero hace más de 10 años decidió enfrentarlas y hoy es una empresa 100% inclusiva en donde el 11% de sus empleados tienen alguna discapacidad. Su mayor reto era compartir todo lo que habían aprendido ahorrándole al país 10 años de investigación en el tema y sumar adeptos a la causa.


Brand: Taco Bell
Client: Taco Bell
Agency: Garnier BBDO

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