Featured Case Studies

The Power of SHE

Companies with women in leadership perform better, but women are underrepresented. On International Women’s Day 2017, State Street Global Advisors placed Fearless Girl in New York’s financial district to ignite a conversation about the power of women in leadership. She generated over a billion impressions on Twitter in the first 12 hours. In three days she drove average daily trading volume of the SHE fund up 384%. 

Brand: State Street Global Advisors
Client: State Street Global Advisors
Agency: McCann New York

The McWhopper Proposal

In 2015, Burger King was outspent, underarmed and overwhelmed in the incredibly competitive fast food category. Our idea began with an open letter in the New York Times; a peace offering to our biggest rival. Immediately the McWhopper idea took on a life of its own, making headlines across the country. While the campaign twisted its way through popular culture we continued to stoke the flames with iconic billboard placements, social influencers and a carefully crafted media kit disguised as a website. Although the offer was declined, the campaign was an overwhelming success - shifting all brand measures, selling a truckload of Burgers. Oh, and we helped World Peace, too...

Brand: Burger King
Client: Burger King
Agency: Y&R New Zealand

Groceries Not Guns

The conversation on gun control in the USA is fraught with partisan politics, civil rights debates, constitutional issues, media spin and the influence of lobby groups and industry of which the NRA is the most notable, powerful and well funded. “Groceries Not Guns” is the ultimate example of driving effectiveness. Due to the explosion of awareness, public engagement, and ultimately the policy changes it brought, the ROI of our efforts is incalculable. All proving that pivoting our target from Government to Corporate America was a battle winning strategy in the war on gun reform.

Brand: Moms Demand Action
Client: Moms Demand Action for Gun Sense in America
Agency: Grey Canada

The World's Toughest Job

How do you get people to make their mom a Mother's Day card with an online resource like American Greetings Cardstore when only 50% of people even buy Mom a card? You shake the indifference out of them by making them see Mom differently: as the amazing professional she is. With 21M+ views, the earned media effort for #worldstoughestjob increased AG's Cardstore orders by 20%, userbase by 40% and met sales goals for the entire year, not just the Mother's Day period for which it was designed.

Brand: American Greetings
Client: American Greetings
Agency: Mullen Lowe


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