Sargento Foods Inc.

Ogilvy & Mather Chicago *Lead Agency

Nancy Vaznonis, Global Group Creative Director
Megan Evans, Creative Director
Maggy Lynch-Hartley, Executive Producer
SE Whelchel, Associate Strategy Director
Katie Wesch, Account Director
Annie Butterbach, Account Supervisor
Amy Medellin, Account Director
Joanna Starling, Music Producer
Katie Schutt, Associate Producer
Drew Warren, Executive Vice President
Kendra Arenkill, Planner

Mondelez International

Framestore

MediaCom

iCrossing

Sargento® Balanced Breaks® snacks launched in 2015, igniting years of growth for the dairy snack kit category. However, competition began overcrowding the shelf. Millennials became harder to reach too, being less on-the-go and choosing more indulgent foods. When category sales plateaued, thinking outside the box was necessary. So, Sargento partnered with Mondelez International® to launch a line extension: Balanced Breaks® Cheese & Crackers. Our bite-sized, iconic combinations and beatbox-inspired campaign tuned in Millennials and tuned out competitors. Exceeding all expectations, the innovation became the most successful launch in Sargento history.