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2018 SILVER CATEGORY/AISLE EVOLUTION UNITED STATES
From Big Box to Food Boutiques
RAN IN: United States
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: BRANDED CONTENT During;DIRECT During;DIRECT Email;DIRECT Mail;PACKAGING During;PR During;PRICING During;PRICING Couponing;PRINT During;PRINT Newspaper - Print;RETAIL EXPERIENCE During;RETAIL EXPERIENCE In-Store Merchandizing;RETAIL EXPERIENCE POP;SAMPLING During;SAMPLING In-Store;SOCIAL MEDIA During
Audience: Men and Women 2--35
Objectives: Increase brand loyalty
Type: Business to Consumer