Singtel

Harish Nambiar, Associate Director, Marketing Communications
Shir Li Low, Marketing Communications Manager
Lynette Poh, Head of Marketing Communications
Bill Ang, Director, Brand Marketing
Cara Foong , Marketing Communications Manager
Shairah Sidhu , Social Media Manager, Brand Marketing
Jace Cheng, Marketing Executive, Brand Marketing

Leo Burnett Singapore *Lead Agency

Sharim Gubbels, Executive Creative Director
Roxane Wee, Senior Art Director
Kriffith Fernando, Copywriter
Amos Wong, Producer
Adela Andrei , Group Account Director
Nafisah Nordin , Account Director
Seana Carter, Account Manager
Marissa Lim, Senior Account Executive
Kerina Chan, Creative Services Manager

OMD Singapore

AsiaWorks

Andrew Clark , Director
Fadzli Zakaria, Technical Producer

Publicis Singapore

Valerie Wang, Strategy Director
Zulayha Sharin, Strategy Manager

Prodigious Singapore

Despite Singtel being the first telco in the world to achieve nationwide 5G coverage, Singaporeans failed to appreciate the impact of it in their everyday lives, leading to lagging adoption figures. 5G is seen as futuristic and 4G is deemed as “good enough”. Well, it’s good enough almost everywhere in Singapore except - in the underground MRT. By staging a 5G-powered live-stream concert at this place of peak frustration for almost every commuting Singaporean, Singtel saw an immediate 13.6% subscription growth rate, which far exceeded our target of 9%