Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

Income
#MeFirst

RAN IN: Singapore

CLIENT
Income

Marcus Chew, Chief Marketing Officer (until 30 September 2021)
Chloe Fair, Head of Segment Marketing (until 7 January 2022)
Jessica Leong, Manager, Segment Marketing (until 7 April 2022)
Jean-Claire Rozario, Assistant Manager, Segment Marketing
Christoper How, Digital & CRM Marketing Manager, Segment Marketing

AGENCY
BBH Singapore *Lead Agency


SUMMARY

Raising children while supporting elderly parents is the fate for many Singaporeans. And because society expects them to behave selflessly even when it comes to financial planning, many end up deprioritising retirement planning. Income set out to establish that it’s ok to put oneself first when it comes to retirement planning - because only by looking after their finances first, will sandwiched parents be able to continue looking after others in the long run. Income sold 19% more retirement policies YOY despite an adviser force ¼ the size of competitors.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Display Ads,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH - Transportation

Language: English