Samsung Singapore

Sarah Chua, Vice-President (Internet & Mobile)
Lynn Chong, Head of Brand Marketing
Grace Lee, Manager

Cheil Singapore *Lead Agency

Anand Arumugam Vathiyar, Copywriter
Mahesan M, Executive Creative Director
Hong Jun Teo, Art Director
Joy Long, Art Director
Huiling Chok, Art Director
Cecilia Lim, Client Services Director
Ellyna Rahim, Account Director
Seng Yang See, Account Executive
Addison Lee, Agency Producer

Starcom Media Worldwide

Moviola

Tai Heng, Director
Carol Yuen, Producer
Ronnie Lee, Producer

Samsung’s Wearables (noise-cancelling Buds2 and Watch4 with heartrate monitor) needed to position themselves against a dominant competitor. Based on the approach to go beyond fitness, a Test Lab was conceived based on the insight that what we hear triggers our heart. All were invited with four special individuals experiencing the eco-system of Buds2 + Watch4 in a most personal manner. Total views: 3,066,450. Engagement: 957,842. Sales: Up 148%.