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Olper's Cheese
Olper's Cheese 'Breakfast ki Jaan'

RAN IN: Pakistan

CLIENT
Friesland Campina

Faisal Razi, Director Marketing
Nujia Ashraf, Assistant Brand Manager
Farooq Soomro, Marketing Manager
Shazil Jah, Assistant Brand Manager
Yusaira Mapara, Assistant Brand Manager
Maria Malick, Management Trainee
Nabeel Ahmad, Manager Marketing Services

AGENCY
Adcom Pvt. Ltd. *Lead Agency

Imran Syed, Chief Executive Officer
Sumair Jokhio, Business Director
Kiran Yazdani, ECD


Brainchild Communications Pakistan *Lead Agency

Mustafa Daud, Account Lead
Ali Hashim, Senior Buyer


SUMMARY

Olper's launched it's Cheese in Mar'22 with the aim of positioning Olper's Cheese as the key to a nutritious, enjoyable breakfast, with the core idea that: "Breakfast ki Jaan-Delicious Olper’s Cheese has the nutrition of one glass of milk in each slice making toast healthy and tasty." Based on this, an integrated launch campaign was initiated in Aug'22 in KLI, and it was a resounding success, as seen by: 184% Volume Sales Growth2nd highest Brand Equity in Cheese category, All within one year of launch.

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Contests,Digital Mktg. – Display Ads,Digital Mktg. – Product Placement,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Video Ads,Events,OOH – Billboards,OOH - Transportation,Sampling/Trial

Language: English