Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Slide 5
  • Slide 6
  • Slide 7
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4
  • Thumb 5
  • Thumb 6
  • Thumb 7

Surf Excel
Surf Excel Liquid Detergent

RAN IN: Pakistan

CLIENT
Unilever Pakistan Limited


NAHL JABBAR, Senior Brand Manager
Azka Waqar, Director Home Care
Munir Hasan, Director Marketing
Tayyaba Javed, Assistant brand manager

AGENCY
Mullen Lowe Lintas *Lead Agency



We Are Transmedia



SUMMARY

We brought in a future fit portfolio. We achieved a stellar +332 Bps in differentiation on the Master Brand. We grew three times as much by Q4 versus Q1 on Ecommerce. We grew 80% in the Liquids Category while Surf's share going up to 60%. We secured a 33% VTR on our digital assets. In short, we were able to establish ourselves as market leaders once again by launching a new product format in a market that is predominantly detergent driven. 

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,Packaging & Product Design,Public Relations,Retail Experience: In Store,Sales Promotion, Couponing & Distribution,Influencer / Key Opinion Leader

Language: English