Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3

Sensodyne
Sensodyne Transformation to a Life Enabling Brand.

RAN IN: Pakistan

CLIENT
GSK CHC

Salman Altaf, Marketing Director
Bilal Jawed Udhi, Category Lead Oral Care
Haseeb Sheikh, Assistant Brand Manager

AGENCY
JWT Grey *Lead Agency


Gulrukh Rizvi, Creative Manager


Adcom Zenith *Lead Agency

Junaid Khan, Senior Media Planner
Ammad Shah, General Manager


Digitz Digitas

Sana Iqbal, Account Manager
Sakina Abidi, Creative Manager


Talking Point



SUMMARY

Sensodyne, the oral care sensitivity market leader expanded its brand with an aimed “moments campaign” to the less bothered. TVC achieved, 9K+ GRPs, 88%, and more via key partnerships/activations with a grand mainstream activation. Cricket, greatest passion point owned by Sensodyne was this campaign's official partner. Key entertainment content producers and a mega OOH campaign attracted 45M+ eyeballs. Customized digital tactics resulted in 143% + impressions. Influencer campaign on the first world oral health day activation raised 1.5% purchase intent, and 33.3% in brand growth, recording the highest sales twice.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Location based,Digital Mktg. – Long Video (3+ min.),Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Health Offices / Point of Care,Interactive / Website / Apps,OOH – Billboards,OOH – Other Outdoor,Print - Magazine,Public Relations,Radio,Retail Experience: In Store,Sampling/Trial,Influencer / Key Opinion Leader,Sponsorships – Entertainment,Sponsorships – Sports,Sponsorships – Unique Opportunity,TV

Language: English