Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Slide 3
  • Slide 4
  • Thumb 0
  • Thumb 1
  • Thumb 2
  • Thumb 3
  • Thumb 4

Olper's UHT
Olper's Happy Subha

RAN IN: Pakistan

CLIENT
Friesland Campina

Faisal Razi, Director Marketing
Faisal Amanat Khan, General Manager Marketing
Saeed Durrani, Brand Manager Olper's
Ammar Sohail, Assistant Brand Manager - Olper's
Nabeel Ahmed, Marketing Service Manager
Hiba Siddiqi, Manager Category Insights
Osama Khan, AM Insights
Rubina Asad, Digital Media Inisghts Manager

AGENCY
Adcom Pvt. Ltd. *Lead Agency



Brainchild Communications *Lead Agency

Anum Matri, Portfolio Director
Mustafa Daud, Senior Manager-Media Buying
Hasan Adil, Senior Media Planner
Ahmed Mujtaba, Account Lead


Nielsen Pakistan


Rida Asif, Senior Executive - Qual
Sayeda Nisar, Consumer Insights Manager - Quant


WillNWay

Ibrahim Baloch, Producer


SUMMARY

The two HappySubha campaigns allowed us to own the primary consumption occasion and relevant category drivers of Nutrition and Purity. Happy-Subha has overcome conversion barriers, converting consumers to Olper’s and delivering outstanding equity & penetration performance and high double-digit growth.

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Retail Experience: In Store,TV

Language: English