CLIENT
NESTLE
Faisal Rana, Head of Marketing & Communication
Khurram Zia, Business Executive Officer, Dairy
Muhammad Waqas, Marketing Manager, Dairy
Rabia Babar, Senior Brand Manager
Ali Imran Memon, Head of Media & Digital Acceleration
AGENCY
RED Communication Arts (Pvt) Ltd *Lead Agency
Hamza Amjad, Associate Creative Director
Mishah Aizaz, Creative Manager
Mobeen Akhtar, Senior Account Manager
Tajammul Saqib, Associate Art Director
Abdur Rehman, Associate Art Director
Zareen Rathor, Executive Creative Director
Fahad Babur, General Manager
Haroon Rashid, Design Lead
SAK Lodhi, Business Director
Pak Media Communications (Publicis Media)
Zeb Qamar, Client Relationship Director
Fizzah Shahid, Associate Director
Haroon Masood, Digital Lead
Waleed Ahmed, Buying Lead
Azeem Arslan, Business Lead
Sarah Shahid, Manager Planning
Aleena Amir , Media Planner
Fazeel Jalali , Manager Digital
Munim Malik, Senior Media Buyer
Hoor Khwaja, Manager Buying
Muhammad Hassam, Data Analytics Lead
SUMMARY
The demand for tasty food increases
during Ramadan and homemakers struggle with deciding and planning on delicious
yet easy-to-make recipes for their family over Sehr and Iftar. Nestlé MILKPAK
understood this challenge and rose to the occasion by creating a one of its
kind recipe series featuring their dairy culinary range.
The campaign was able to generate a
much-higher consumer response in media metrics and was able to strengthen the
brand’s culinary association, consideration and trial. This has also resulted
in penetration and usership growth for the brand as well.
