CLIENT
McDonald's Pakistan
Jamil Mughal, COO
Raza Ali, Director Marketing
Viquas Jaleel, National Sales Manager
Shamail Farhat, Digital Lead
Abdul Rasheed, Activation Lead
Muhammad Maaz, Category Manager Marketing South
AGENCY
Manhattan Communications (Pvt) Ltd *Lead Agency
Tehmina Sidiqui, Director Operations
Adeeba Khan, CCO
Shahbaz Mirza, Account Director
Yasir Aslam, ACD
Sharjeel Ahmed, Creative Director
Shumaila Firdous, Head of Digital
Sarim Fahim, Account Manager
Ahmed Hassan, Design Lead
Arsalan Qureshi, Digital Design lead
Majid Nazir, Development Lead
Fraz Khan, Director Operations Digital
SUMMARY
Not long ago, only a few areas were acceptable for women to work outside the home. Concern for safety and respect at workplace were strong barriers. Providing opportunities to females is important to uplift them in society. McDonald's being a family brand was concerned not to alienate elder family members while challenging societal norms. We crafted a communication with a deep understanding of family members' concerns and established a perception of safe/respectful work environment at McDonald’s.
