AGENCY
Naved Qureshi, Senior Executive Director
tahir yousuf, Director Operations
Hasaan Jalil, Senior Account Director
Anosha Islam , Creative Director
Farhan Faisal, Account Manager
Zahra Ali, zahra.ali@ogilvy.com
Waleed Ansari, Head Of Design
Mindshare (Pakistan)
Murtaza Zaidi, Senior Media Planner
Shamin Ahmad, Associate Business Director
Maaz Ullah Siddiqui, Media Planner
Hammad Baiq, Investment Lead
Zakir Bilal, Associate Director - Buying
Arrows
Naveen Ahsan, Head of Client Servicing
Kamran Zaheer, Head of buying - south
Ishtiaq Ahmed Bhatti, Head of buying - Central
Talking Point
Fareshteh Aslam, CEO
Marium Karimi, Head of Client Relationship
Harris Javaid, Head of Media Relations and Strategy
SUMMARY
It is unprecedented
of for a big brand with a massive volume base to consistently grow double-digit
volume YoY in a competitive, well-penetrated category such as Haircare. Lifebuoy
shampoo was not only able to achieve this seemingly impossible feat but also outpace
competition by a huge margin and gain 1000 bps of share in the process. This
was made possible by laying down a multi-year strategy to further strengthen functional
and emotional positioning of the brand and then religiously executing this strategy
with back-to-back successful campaigns based on relevant insights.
