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TRESemme
Salon@Home

RAN IN: Pakistan

CLIENT
Unilever Pakistan Ltd.

Zoha Akhtar, Assistant Brand Manager TRESemme
Suniya Jawaid, AM
Zaeem Khan, Marketing manager haircare
Asima Haq, BPC Director
Mehreen Siddiqui, Brand manager tresemme

AGENCY
Team Reactivate Pvt. Ltd *Lead Agency

Raza Faisal, Business Lead
Abdullah Ahmed, Assistant Account Manager
Saira Qureshi, Creative Director
Bilal Khan, Design Director


Mindshare pakistan

Zainab Jafri, Media Planner
Maaz Ullah Siddiqui, Media Planner
Murtaza Zaidi, Media Planner


Talking Point



Reactivate


Furqan Dawood, Activations lead


Empact Activation Services


Mahwish Pervaiz, Activations lead


SUMMARY

TRESemme faced the challenge of executing a disruptive and unmissable campaign to establish functional and relevant credentials for a premium brand in a saturated market amidst Covid-19. TRESemme's target-audience is professionally ambitious TRESemme girl for whom life never stops, she must always be prepared so she doesn't miss unannounced opportunities. Salon@Home enabled girls achieve salon hair at home through TRESemme's launch giving them expertise, exposure and brand availability across touchpoints. TRESemme deployed tailored communication and executions across each channel be it digital, TV, on-ground activations or sampling to activate itself.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Affiliate,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Mobile,Digital Mktg. – Product Placement,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - Programmatic Video Ads,Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Public Relations,Retail Experience: Digital,Retail Experience: In Store,Sales Promotion, Couponing & Distribution,Sampling/Trial,Influencer / Key Opinion Leader,Sponsorships – Entertainment,TV

Language: English