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Crushed Pickle
Crushed Pickle Campaign 2021

RAN IN: Pakistan

CLIENT
National Foods Limited

Ali Rashid Khan, Head of Marketing - Food Division
Komal Jahangir, Senior Brand Manager
Wajahat Eijaz, Head of Marketing - Kitchen Division
Rizwan Ali, Head of Digital and Media
Mahmood Nanji, Director Strategy, Marketing & International Division

AGENCY
IAL SAATCHI & SAATCHI *Lead Agency

Batool -E-Azra, Chief Client Service Officer
Fizza Shah, Creative Director
Muhammed Uzair Ali, Senior Account Manager


MediaVest *Lead Agency



Digitz



Nielsen Pakistan



SUMMARY

National Crushed Pickle was launched with the objective of driving new consumption occasions and product uses, as well as upgrading the pickle consumption experience by offering added convenience. The product has revolutionized the way pickle is used, and with its hassle-free consumption experience, it has created endless consumption possibilities. After only the first year of launch, the product stands at 7.5% market share and is a key driver behind the category growth.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Product Placement,Digital Mktg. – Social: Paid,Packaging & Product Design,Print - Magazine,Retail Experience: In Store,Sales Promotion, Couponing & Distribution,Trade Shows, Trade Communications, Professional Engagement,TV

Language: English