CLIENT
Amreli Steels Limited
Hadi AkberAli, Chief Operating Officer (Strategy)
Mohsin Ali Sadiq, Head of Marketing
Syed Sohaib Ul Hassan, Manager - Brands and Digital
Isma Saeed, Assitant Manager - Digital Marketing
Faizan Tanveer, Deputy Manager – Trade Marketing
Mohsin Altaf, Trade Marketing Officer
Syed Owais Ahmed, Assistant Manager – Brands
Qasim Zia, Graphic Designer
AGENCY
Kamran Sarfraz, Chief Operating Officer
Starcrest Communications
Zameer Qureshi, Chief Executive Officer
Mazhar Ali Suhag, Director - Media Buying
Usra Javed, Social Media Manager
Wardah Jafri , Account Executive & Community Manager
Mindshare (Pakistan)
Altamash Kohati, Business Director
Haider Ali, Associate Business Director
Agha Zohaib, Managing Director
Raffay Ali Khan, Senior Media Planner
Aeman Naeem, Assistant Media Planner
Id Creations
Zaheer Uddin, Director
Hamza Imam, Associate Director
Armughan Hassan, Co-Director
SUMMARY
How does a steel rebar brand advertise on Mother's Day?
More importantly, what do mothers have to do with steel rebars?
Even more so, what do the two have in common?
Our campaign answered all of the above questions. It depicted our mothers' various contributions that we take for granted and successfully drew an analogy between a mother's hidden strength to that of rebars. This unique execution resonated with the audiences and resulted in increased engagement on official social media, positive brand sentiments, organic sharing by publications and industry-record sales.
