CLIENT
PMCL JAZZ
Shoaib Ehsan Aftab, Head of Brands & Communication
Sidra Ahmad, Brand Manager
Muhammad Alam, Stream Head Media
Jawad Hassan, Head of Marketing Operations
Mahmmad Qureshi, Expert Performance Marketing
Ifrah Allaudin, Brand Specialist
SUMMARY
On Independence Day, Jazz Business highlighted and celebrated tech-based businesses that are actively improving life in Pakistan. By choosing a mix of digitally powered businesses dedicated to bettering Pakistan, we created a heartfelt viral campaign that showed the positive social impact of Mahnush, Bykea, and Bioniks. Our campaign instilled pride in our audience and despite our modest budget, we reached 8mn Pakistanis(0.005 cost-per-view). The content’s power grew the social media presence of the showcased businesses' following by 58,000(collectively), the campaign achieving 35% engagement rate, 45% completion and 90% positive sentiments.
