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Always
Always Azad

RAN IN: Pakistan

CLIENT
P&G Pakistan

Amna Shaikh, Senior Brand Manager- FemCare
Khurram Kidwai, Commercial Leader
Faryal hassan, Senior Brand Manager – FemCare
Asim Naz, Brand Director
Jahanzeb Khalid, Media Director

AGENCY
Adcom Pvt. Ltd. *Lead Agency

Muhammad Sami, Account Director
Tehreem Waheed, Senior Account Manager
Sarah Moquim, Executive Creative Director
Yasser Shah, Creative Director
Faraz Shamshad, Associate Creative Director
shayan moin, Senior Manager Digital - Creative & UX
Ayesha Farid, Director Strategy


Starcom Media Vest


Sameet Jivani, Senior Media Planner


Symmetry Group



SUMMARY

Always aimed to raise awareness on period poverty in Pakistan especially amongst girls in school. Rallying women to “leave no girl behind, and together keep girls in school”. An influencer driven campaign that spread to over 11 million consumers with brand engagement rate of 15% and highest ever packs sold via E-commerce for any pads brand in a week.

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Sampling/Trial,Influencer / Key Opinion Leader

Language: English