PMCL JAZZ

Shoaib Ehsan Aftab, Head of Brands & Communication
Sidra Ahmad, Brand Manager
Jawad Hassan, Head of Marketing Operations
Muhammad Alam, Stream Head Media
Ifrah Allaudin, Brand Specialist
Shehmeer Ahmed Basha, Expert Marketing Operations
Hamza Sheikh, Stream Head Events & Activations
Amna Anjum, Expert Brand Activation
Zainab Hashim, Expert Performance Marketing
Madiha Sahar, Expert Strategic Media

Fishbowl (Pvt) Ltd *Lead Agency

Iris Digital (Symmetry Group)

Blitz Advertising

Activemedia

Kinetic Pakistan

COVID-19 had dulled Pakistan’s spirits as people suffered medically, economically, and were starved for entertainment during the lockdowns. Jazz took this opportunity to lift Pakistan’s spirits by being disruptive for good: Creating Pakistan’s first COVID-19 compliant drive-in cinema. With people cooped up indoors for a year, the drive-in cinema provided a safe opportunity to have fun. Entire experience was enabled by JazzCash in a completely contactless ecosystem. We brought back the cinema experience to Pakistan, achieving +40% JazzCash activations, 6+ million digital reach, 5000+ user generated posts, entertaining 50,000 Pakistanis.