Bank Alfalah Limited

Raheel Yousuf, Head of Marketing
Ali Saif, Sr. Brand Manager
Noman Zubair, Brand Manager
Mehwish Fatima, Assistant Brand Manager

Ogilvy Pakistan *Lead Agency

Naved Qureshi, Senior Executive Director
Farhan Faisal, Account Manager
Zain Khan, Account Manager
Anosha Islam , Creative Director
Zahra Ali, Director Planning

Considering the importance of foreign remittance for Pakistan’s economy and opportunities for business growth, Bank Alfalah launched a campaign, ‘Hum Banein Zarriya Aap Ka’ to target two distinct audiences; overseas remitters and their families back home. The initial campaign paid tribute to remitters, followed by 3 emotional TVCs to hammer the proposition. Then Bank Alfalah partnered with remittance agents, and signed star celebrities to promote their platforms, resulting in business growth of 141%, its market share jumped to 11.9%, and Bank Alfalah climbed to 2nd position of the leader board.