CLIENT
KFC Pakistan
Noor Alam, Chief Marketing Officer
Natasha S Meherhomji, Brand Manager
Sana Malik, Brand Manager Digital
Danish Anwar Wali, Assistant Manager - Activations
Faran Tariq, Assistant Manager - Activations
Zain Naqvi, Manager - Ecommerce
Sahr Amin Ali, NPD Manager
Abbas Mehdi, Manager - Corporate Sales
Maryam Tajalli, CSR Manager
AGENCY
Saman Farook, Senior Account Manager
Sidra Salman, Creative Director
ella hussain, Associate Creative Director
Fatima Nasir, Associate Creative Director
zeeshan rasheed, Head of Design
Henry Lucas, Creative Manager
Fahad Tariq, Senior Art Director
Umer Hussain, Senior Visualizer
Starcom Brainchild Communications
Sumbul Ateeq Chaudhry, Business Lead – Planning & Strategy
Mohammad Yasir Ali Khan, Assistant Manager – Planning & Strategy
Ramis Khan, Assistant Manager Buying
SUMMARY
COVID-19 had shutdown dine-in for over a year in Pakistan, restricting the youth’s access to socialization and entertainment. As Pakistan’s #1 QSR, KFC took charge to celebrate the youth’s “homecoming” to their favorite comfort food with an unabashed campaign- #KFCFeelGood. The brand's comeback campaign single-mindedly focused on its irresistible chicken through tantalizing product shots. #KFCFeelGood cemented KFC's position as the market leader with highest ever +81% overall sales growth. While competition closed down restaurants during COVID-19, KFC accelerated its expansion nationwide with 10 new outlets.
