CLIENT
PMCL JAZZ
Shoaib Ehsan Aftab, Head of Brands & Communication
Sidra Ahmad, Brand Manager
Muhammad Alam, Stream Head Media
Jawad Hassan, Head of Marketing Operations
Mahmmad Qureshi, Expert Performance Marketing
Ifrah Allaudin, Brand Specialist
SUMMARY
Jazz Business highlighted tech ventures making a social impact to instill pride and hope in Pakistanis. Pakistanis eagerly await opportunities to promote sources of national pride, and Jazz gave them just that. Cognizant of budget constraints, Jazz Business created minimalistic, heartfelt DVCs that showcased how dedicatedly 3 local businesses: Mahnush, Bykea, and Bioniks were bettering Pakistan. Our viral-by-design DVCs made the media budget irrelevant with 8mn+ views(8X projection) through engagements and shares, leading to a 0.005 cost-per-view! We grow ours and our partner businesses' following on social media by 58,000(collectively).
