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YWCA Canada
YWCA #NotOkay

RAN IN: Canada

CLIENT
YWCA Canada

AGENCY
Juniper Park\TBWA *Lead Agency

Terry Drummond, Chief Creative Officer
Alan Madill, Chief Creative Officer
Barry Quinn, Chief Creative Officer
Jill Nykoliation, CEO
Louis Duarte, Senior Designer
Janice Bisson, Director of Production
David Toto, Managing Director
Alexandra Carcasole, Account Executive


Headspace Marketing


PHD Canada


SUMMARY

Violence against women is a known issue, but one that is easily overlooked because both the crime and victims usually remain behind closed doors. Its a dark subject that nobody likes to talk about. Yet, this same violence surrounds us in pop culture everyday and often laughed at. Our campaign exposes this and uses it to provoke the conversation to help generate awareness for the cause with zero media budget. In other words: violence against women is #NOTokay.

CASE VIDEO


Hero Medium: Social Media

Medium Featured On Video: Consumer Involvement/User Generated, Guerrilla, Interactive/Online, OOH, Radio, Social Media

Audience: Other

Objectives: Increase awareness

Type: Business to Consumer

Classification: Local, Regional, National

Language: English