SAP

Maggie Chan Jones, Chief Marketing Officer
Jerry Nichols, Global Head of Marketing Performance Management
Mike Shubra, Global Advertising Director
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BBDO New York *Lead Agency

Kleber Menezes, Creative Director
Corey Rakowsky, Creative Director
Gerhard Remlein, Managing Director, SAP Executive Lead
Tom Godici, Executive Creative Director
Greg Ketchum, Executive Creative Director
Jeff Kenyon, Head of Planning
Damon Garrett, Associate Planning Director

PHD

eg+ Worldwide

RAPP

Critical Mass

SAP used simplicity to transform its fortunes in the highly competitive and complex world of enterprise software. Rooted in a rich understanding of their target beyond the typical key decision maker language of B2B marketing, SAP repositioned from just another high performance software solution to the leading provider of the best thing they could offer their target: simplicity in an increasingly complex world. SAP was able to strike a more relevant chord with our target audience, smashing the brand funnel KPI's and generating more high quality sales leads.