Newell Rubbermaid

Russell Snow, General Brand Manager, uni-ball
Samantha Brown, Associate Brand Manager, uni-ball
Pete Foster, Creative Director, Creative Services

TRIS3CT *Lead Agency

Martin Wodarz, Creative Director
Stacy Cohen, Account Director
Jessica Shankland, Senior Account Executive
Kurt Warner, Copywriter
Tyler Jay, Executive Producer
Amy Rubin, Director of Digital Strategy & Development
Julian Gallo, Senior Art Director

Mess

The Rossetto Group LTD

Uber Content

Cutters Inc.

For years, the pen category has been shifting to cheap, low quality products and private labels. Our strategy was to give uni-ball pens badge value. The solution was to turn the uni-ball brand into a facilitator of all kinds of interesting, social and shareable upgrades for young professionals. The Cup of Misfit Pensa series of comedic webisodes that dramatized the risks of using inferior pensgarnered over 3 million views within the first six weeks. The Uni-ball Instant Upgrade Facebook experience delivered over 110 million impressions and drove up sales in a declining category.