Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

Nicorette Gum
YOU CAN DO IT. Nicorette Can Help- Testimonials

RAN IN: United States

CLIENT
Smith Kline Beecham Consumer Healthcare

AGENCY
Jordan, McGrath, Case & Partners *Lead Agency


SUMMARY

The "YOU CAN DO IT. Nicorette can help." communication for Nicorette gum truthfully positioned the product in the smoking cessation category. It was accepted and embraced by smokers because it acknowledged the importance of the smoker in the quitting process and connected with them on an emotional and credible level. The idea was integrated across a wide range of media outlets. The result was a campaign that made Nicorette the number one brand in the category.


Language: English