CLIENT
STC
Faisal Othman Al Saad, GM Marcom Consumer
Abdullah Alotaibi, Digital Media Director
Hashem Aldabas, Digital Media Section Manager
Hana Ismail, MarTech Consultant Digital Media
AGENCY
Wunderman Thompson Riyadh *Lead Agency
Rayyan Aoun, Executive Creative Director
Ahmad Shanaa, Associate Creative Director
Dana Al Kutoubi, Head of Strategy
Firas Ghannam, Creative Director
Jad Haddad, Business Director
Joseph ElHage, Account Director
Joe Aboudaher, Head of TV Production
Abdulhadi Tulimat, Art Director
Wael Almadani, TV Producer
Rawan Bakri, Art Director
Sarah Binthunayan, Senior Strategic Planner
Seetah Alathel, Account Executive
Telfaz11
Pilcrow
SUMMARY
stc kept investing until it dominated the 4G era. But with the game-changing upgrade to 5G, rivals demanded a rematch. So, how can stc prevail and win the broadband war again?
Thanks to our 5G Superheroes! We called on our five most popular 4G characters