Very Ireland

Catherine O'Toole, Head of Marketing
Niamh Donnelly, Brand Lead

Boys and Girls *Lead Agency

Alan McQuaid, Senior Account Director
Aoife Murphy, Executive Planning Director
Rory Hamilton, Chief Creative Officer and Founder
Derek Doyle, derek.doyle@boysandgirls.ie
Niamh Ryan, Copywriter
Claire Healy, Senior Art Director
Sinead Higgins, Senior Account Manager
Margaret Gilsenan, Chief Strategy Officer

dentsu X Ireland *Lead Agency

Kritika Verma, Account Director
Eimear Ryan, Business Director
Sheena Breen, Account Director
Caroline Sheasgreen, Account Director
Ciara Lawler, Business Director:

Wolfgang Digital

maedhbh Kelly, Senior PPC Client Lead

Edelman Ireland

Emma Williams, Senior Director

Trinity McQueen

Teodrora Terzieva, Associate Director

Retail rebrands don’t happen often and there’s a good reason why. It’s risky.  This case is a useful one for that reason. In the absence of ‘rebrand blueprints’ it shows how you can undertake a drastic rebrand, including a name change, and maintain your customer base and their trust. This is the story of how established retailer Littlewoods Ireland rebranded to UK retailer Very. It details their focus on customer concerns about the new brand and how they used their communications to mitigate barriers to a successful rebrand.