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Repak
Re-Imagine

RAN IN: Ireland

CLIENT
Repak

Laura Sherry, Head of Marketing
Seamus Clancy, CEO
Melissa Dunne, Marketing Executive

AGENCY
The Brill Building *Lead Agency

Roisin Keown, Founder + ECD
Peter Snodden, Creative Lead
Eadaoin Fitzmaurice, Digital & Social Strategy


Group M In

Nessa Van Rooyen, Client Service Director


Core

Mark Delany, Director, Mediaworks
Lisa Callan, Client Manager


Teneo

Cormac Coughlan, Director


SUMMARY

A campaign that got Ireland – business and public – aware and aligned about our repackaging targets. It rebranded Repak from a refuse regulation organisation to one of Ireland's leading environmental voices. It reframed Repak members from a database of payees to 3400 Irish businesses working together to help Ireland achieve our environmental targets. Used the reach of a strongly branded integrated campaign to launch a big idea: Re-imagine - a new way to think about what recycling could achieve and get Ireland motivated behind our recycling targets

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social Organic,Digital Mktg. – Social Paid,Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Print - Newspaper,Radio,TV

Language: English