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FRANCK BEESTRO
FRANCK BEESTRO

RAN IN: Croatia

CLIENT
Franck

Draga Žulj, Group Brand Manager
Ivana Tavra, Direktorica korporativnih komunikacija
Snjezana Kondic, Digital Marketing Manager
Iva Ramić, Brand Manager

AGENCY
Imago Ogilvy *Lead Agency

Darko Bosnar, Creative Director
Iva Kirin, Account Director
Dina Dretvić, Strategic Planning Director
Saša Perić, Senior Art Director
Goran Bader, Senior Copywriter


PHD Media d.o.o.

Marija Maruševec, Account Manager


SUMMARY

Pomoći pčelama u gradu da pronađu okrepu i hranu bila je naša misija koju smo ostvarili s osmišljavanjem Beestroa. Franck Beestro je posuda koju potrošači koriste kako bi posadili medonosno cvijeće na svoje balkone, terase, vrtove. Sadnjom medonosnog cvijeća direktno pomažu pčelama jer s tih cvjetova pčele prikupljaju hranu, nektar i pelud. Upravo kako se i potrošači dolaze okrijepiti i počastiti u različite barove, kafiće, bistroe s Franckovim proizvodima, tako je i Franck Beestro mjesto na koje se pčele dolaze okrijepiti i počastiti s medonosnim cvijećem.


Medium Featured On Video: Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Events,Interactive / Website / Apps,OOH – Other Outdoor,Packaging & Product Design,Print - Newspaper,Public Relations,Retail Experience: In Store,TV

Language: Croatian