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OTP & Mastercard
Zaokruži!

RAN IN: Croatia

CLIENT
OTP banka d.d.

Ante Perkov, Director of Marketing Department
Mario Travčić, Senior Director of Sales and Marketing Directorate
Silvija Bareša, Director of Corporate Communications

AGENCY
PINK MOON *Lead Agency

Hrvoje Škurla, Chief Creative Director
Petra Gajica, Chief Creative Strategist
Mirjana Mandić Jovanović, Account Director
Saša Bastaić, Art DIrector


Mastercard Europe, podružnica Zagreb

Gea Kariž, Marketing Manager


Ascanius Media d.o.o.

Maja Paić, Account Director


Hauska & Partner d.o.o.

Daria Mateljak, Managing Partner


Producenti d.o.o.



SUMMARY

Spajanjem triju glavnih dionika - OTP banke, Mastercarda i klijenata - stvoren je novi model društveno odgovornog poslovanja koji postavlja OTP na mjesto predvodnika pozitivnih promjena. U početnom periodu projekta sitne lipe dobivene zaokruživanjem su akumulirale fantastičan iznos od 676.324 kuna, čime smo pokazali da malo zaista je važno. Uz to, 88.5% ljudi koji su se pridružili programu su odlučili ostati u njemu te u 2022. nastavljaju biti trajni donatori za bolju zdravstvenu skrb djece u Hrvatskoj. 


Medium Featured On Video: Branded Content – Editorial,Digital Mktg. – Display Ads,Digital Mktg. – Mobile,Digital Mktg. – Social: Paid,Events,Interactive / Website / Apps,OOH – Other Outdoor,Public Relations,Retail Experience: In Store,TV

Language: Croatian