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Share for Good
Revolutionising NGO funding in HK

RAN IN: Hong Kong

CLIENT
New World Development

Jane Ha, Head of Communications
Camus Chung, Senior Manager - Branding
Herme Lee, Senior Manager - Communication
Jennifer Lee, Senior Manager - Communication
Vanessa Wan, Manager - Branding
Carrie Li, Assistant Manager - Branding
Ellena Cheung, Manager - Communication
Justin Lam, Manager - Public Affairs
Kristie Kwok, Senior Business Catalyst
Ivan Wong, Senior Officer - Communication
Martin Lam, Head of Social Innovation
Wayne Ku, Manager - Public Affairs
See Long Lee, Senior Officer - Public Affairs
Joey Yung, Officer - Corporate Communication
Ecila Fu, Senior Manager - Communication
Elaine Ng, Manager - Social Innovation
Ricky Law, Assistant Manager - Social Innovation
Polly Cheng, Assistant Manager - Heritage Management
Maggie Yeung, Assistant Manager - Public Affairs

AGENCY
MSL Hong Kong *Lead Agency

Alexis Chiu, Group Managing Director
Miuson Chi, General Manager
Christopher Lee, Executive Creative Director
Francis Wong, Creative Director
Jackie Wong, Associate Creative Director
Ian Yung, Senior Associate


SUMMARY

This case successfully led one of the biggest covid-response efforts in the entire city, while at the same time flipping a trend of negative perception that the entire property category has been enduring over the past few years. Through quick and effective execution, New World Development solved one of the biggest challenges of the non-profit sector. This case study not only delivered results, but also a platform and model that will continue to be used for good in the future.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial, Branded Content – Product Placement , Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads, Digital Mktg. – Email/Chatbots/Text/Messaging,Digital Mktg. – Influencers,Digital Mktg. – Location based,Digital Mktg. – Product Placement, Digital Mktg. – Short Video (:15-3 min.) ,Digital Mktg. – Social: Organic ,Internal/In-Office Marketing,Loyalty Programs,Print – Custom Publication,Public Relations,Radio,Retail Experience: Digital,Retail Experience: In Store,Influencer/Key Opinion Leader ,Sponsorships – Unique Opportunity,User Generated Content & Reviews

Language: English