New World Development

Jane Ha, Head of Communications
Camus Chung, Senior Manager - Branding
Herme Lee, Senior Manager - Communication
Jennifer Lee, Senior Manager - Communication
Vanessa Wan, Manager - Branding
Carrie Li, Assistant Manager - Branding
Tim Ng, Manager - Communication
Ellena Cheung, Manager - Communication
Justin Lam, Manager - Public Affairs
Kristie Kwok, Senior Business Catalyst
Ivan Wong, Senior Officer - Communication
Winnie Yeung, Head of Heritage Management
Helen Chan, General Manager - Public Affairs
Martin Lam, Head of Social Innovation
Wayne Ku, Manager - Public Affairs
See Long Lee, Senior Officer - Public Affairs
Joey Yung, Officer - Corporate Communication

MSL Hong Kong *Lead Agency

Alexis Chiu, Group Managing Director
Christopher Lee, Executive Creative Director
Francis Wong, Creative Director
Jackie Wong, Associate Creative Director
Ian Yung, Senior Associate

With gentrification becoming the norm in HongKong, it is incredibly rare for a property developer to build a new landmark while preserving the rich local culture. So NWD re-premiered a once historic theatre through a uniquely immersive experience, helping older generations revisit memories of the golden age of HongKong cinema, and inspiring younger generations to preserve the future of the film industry. The results from the media and public were not just extremely positive, but put NWD in a positive light in a category where perception is almost always negative.