CLIENT
Malher
Rodrigo Beherán, General Director Nestlé Guatemala-Malher Alejandro Moya, Malher Commercial Manager Verónica Cosenza, Malher Marketing Manager Mónica Serrano, Yus Brand Manager
AGENCY
Manuel Madrid, CEO & General Manager Jorge Solórzano, Strategy VP Víctor Pardo, Digital VP Héctor Oliveros, Account Director Julian Núñez, General Creative Director Miguel Giraldo, Creative Director Daniel Ortíz, Strategy
SUMMARY
A new consumer bursts into the powder drinks category drastically changing the game in which yours is the leader. We were facing a competitor with massive budgets and rational arguments (price). We avoided their game and we went to our consumers' hearts with "Mom's madness" a content that was quickly spread among Guatemalan moms and became a conversation topic that managed to step up for our market, highlight the product value and strengthen our relationship with our clients
