CLIENT
HCL Online Advertising
Razvan Acsente, Chief Marketing Officer
Cristina Sauciuc, Head of Brand & Communication
Anca Nelersa, Head of Campaigns & Creative Lab
Eva Cosa, Social Media Manager
Roxana Stratulat, Former team member
Roxana Niculae, Brand Division
Diana Barbu, Social Media Specialist
Denisa Iordache, Commercial Campaign Manager
Stela Cristea, Manager Performance Marketing
Florin Diac, Senior performance marketing
Mihnea Ursu, Media Director
AGENCY
Valentin Suciu, Chief Creative Officer
Luca Costea, Senior Copywriter
Ovidiu Juravle, Former team member
Chitu Emi, Account Manager
Amalia Jakab, Business Unit Leader
Oana Oprea, Head of Digital Planning
Alexandra Bolocan, Junior Account Executive
Conversion
Graffiti PR
Sinziana Baltac, Senior PR Consultant
Ramona Romanov, PR Specialist
Paul Kasprovschi, Research & Evaluation Director
Ioana Traistaru, Creative Planner
Ramin Vahidi, Junior Art Director
SUMMARY
When the food delivery service market was declining, Tazz managed to achieve a historical GMV record (Gross Merchandise Value): +29% YoY, got +51% new users, +106% Direct traffic and a 49% higher conversion rate vs. benchmark.
The go to solution could have been a standard aggressive promo, but the brand took a risk and launched a bold & educational message about dividing cooking tasks and normalizing ordering food anytime someone (regardless of their gender) feels overwhelmed, has no time, or inspiration to cook or wants to fulfill a specific craving.
