McDonald's (Canada)

Leila Wong, Senior Manager
Francesca Cardarelli, Senior Director

OMD *Lead Agency

Hannah Kuryllowicz, Supervisor
Kaleigh Preston, Associate Director
Jae Lee, Associate Director

Cossette *Lead Agency

Ben Porter, Account Coordinator
Gillian Craig, Business Director
Geoff Gingerich, Strategy Director
Alexandre Gadoua, Group Creative Director
Zuheir Kotob, Senior art director
Lindsay Hann , Producer
Natalie Azoulay, Product Director
Laurence Veilette, Product Owner

The new MyMcDonald’s Rewards Program presented an opportunity to further accelerate app adoption, app usage, and increase digital market share market share in highly competitive vertical. We leveraged data-driven processes to understand our audience and determine who we needed to target to achieve a 20% growth of our App userbase. Media tactics were heavily underpinned by data, from channel selection to activation. This helped ensure a highly successful launch, increase active users by 96% during window vs in-going period, and resulted in a 30% growth YoY.