McDonald's (Canada)

Alyssa Buetikofer, Chief Marketing Officer
Rebecca Smart, Marketing Director, Brand Strategy
Andrew Mumford, Senior Manager, National Marketing
Nabiha Advani , National Marketing Supervisor
Kyla Ames, Associate Director of Strategy
Fatma Othman, Manager, Social & Brand
Melissa Hains, Regional Marketing Director

Cossette *Lead Agency

Jason Hill, Executive Creative Director
Zuheir Kotob, Senior Art Director
Jason Soy, Senior Copywriter
Lindsay Hann , Producer
Alexandre Gadoua, Group Creative Director
Alison Still, Account Supervisor
Rachel Edelmeier, Account Executive
Victoria Boyer, Account Advisor (QC)
Geoff Gingerich, Senior Strategy Director 

OMD

Logan Lindsay, Group Director of Strategy
Mikayla Smith, Senior Strategist

Weber Shandwick

Melissa Legaspi, Vice President, Client Experiences
Amanda Rinaldo , Vice President, Integrated Media

In 2022, the world’s most famous burger brand, late to the chicken sandwich party, introduced its new McCrispy sandwich and put the competition on notice. Without stooping to the level of the “Chicken Wars” online or going head to head with the incumbent chicken specialists, we grew chicken sandwich servings by +9% (YoY), resulting in a +2.4% gain in share of chicken (YoY) in Q4 2022. Best of all, we successfully established our sandwich as a modern classic - and did it the McDonald’s way.