KOHO

Kitty O'Kennedy, Brand Director
Alex Otrezov, CMO

TAXI *Lead Agency

Graham Lang, Chief Creative Officer
Frank Macera, Group Creative Director
Sasha Ortega, Associate Creative Director, Art
LB Cooper, Associate Creative Director, Copy
Nevan Ryan, Account Director
Tanya Grenville, Account Supervisor
Brenda Surminski, Producer
Tyler Harris, Director of Client Services
Emma Toth, President
Tim Pelz, National Head of Production

Animals Inc.

Chris Hutsul, Executive Producer

Saints Editorial

Brian Williams, Executive Producer

Berkeley Inc.

Jared Kuemper, Creative Director

In year one, KOHO struggled to cut-through the noise of a category of Non-Traditional Finance Brands. To reposition KOHO, we built an emotional connection with a youth audience (18-24) who had been left behind by banking. Our research identified that Gen-Z were extremely motivated to get real about finances. Through an integrated campaign we built empathy with our youth audience that changed their perception of the KOHO brand resulting in no Gen-Z behind: 2900% increase in recall compared to previous launch, generating a 27% increase in brand perception.