CLIENT
Subaru Canada Inc.
Don Durst, Advisor
Cynthia Bouris, Vice President, Marketing and Brand Management
Gary Sappleton, Director, Marketing and Brand Management
Curtis Lang, Assistant Manager, Advertising
AGENCY
Bryan Pizarro, Chief Creative Officer
Bryan Pizarro, Executive Creative Director
Bryan Pizarro, Account Team
Bryan Pizarro, Account Team
Bryan Pizarro, Strategy Director
Bryan Pizarro, Strategy Director
Bryan Pizarro, Creative Director/Art Director
Bryan Pizarro, Creative Director/Copywriter
Bryan Pizarro, Art Director
Bryan Pizarro, Art Director
Bryan Pizarro, Copywriter
Bryan Pizarro, Copywriter
Bryan Pizarro, Head of Design
Bryan Pizarro, Designer
Bryan Pizarro, Designer
Bryan Pizarro, Account Team
Bryan Pizarro, Account Team
Bryan Pizarro, Account Team
Bryan Pizarro, Strategy Director
Bryan Pizarro, Strategy Director
SUMMARY
The all-new 2022 Subaru BRZ has to be experienced to be believed, which presents a conundrum: people won't test-drive a car that isn't in their consideration set, but they won't add the BRZ to their consideration set until they experience it for themselves. So we created the first automotive campaign designed to engage all five senses. Our hot-sauce-inspired campaign had scorching results: sales of the BRZ jumped 42% compared to the year before, and brand scores soared.
