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Dove
#KeepTheGrey

RAN IN: Canada

CLIENT
Unilever

Laura Douglas, Dove Masterbrand Lead, Canada

AGENCY
Edelman *Lead Agency

Judy John, Global Chief Creative Officer
Anthony Chelvanathan, Chief Creative Officer
Laura Kim, Chief Strategy Officer
Mary Soroka, VP, Creative Director
Shauna Roe, VP, Creative Director
Tamara Sulliman, VP, Director of Production
Danielle Bozinoff, Client Lead
Jennifer Meehan, VP, Brand
Sara Rezaee, Head of Influencer
Madison Boratto, Influencer Specialist
Gabriel-Lee Steed, Influencer Specialist
Caelan McMichael, Earned Media Specialist
Nicholas Boles, Data Intelligence Lead
Polina Sandomirsky, Data Intelligence
Sofiya Yusypovych, Crisis & Risk
Greg Vanier, Crisis & Risk
Anthony DeLuca, Editor


PHD



SUMMARY

When workplace ageism and sexism became a major media story in Canada, Dove quickly mobilized to take a stand on this issue with a social-first approach to generate awareness and stand up for women facing age-based discrimination.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Influencers,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Public Relations,Radio,Influencer / Key Opinion Leader,Sponsorships – Unique Opportunity,TV

Language: English