CLIENT
Canadian Tire Corporation
Irene Daley, VP, Strategic Marketing
Ellen Bishop, AVP Strategic Marketing
Jonathan Anderson, AVP, Strategic Marketing
Kim Saunders, VP, ESG Strategy & Community Impact
Ashley Curran, AVP, Community Impact and Sport partnerships
Karen Hubert, Manager, Jumpstart Brand and Fundraising
Whitney Cummings, Manager
Natalia Kardys, Manager
Lindsay Hill, Associate Marketing Manager
Lauren Hopkins, Associate Marketing Manager
Courtney Sigal, Associate Manager-Jumpstart Brand and Fundraising
Kathleen Nguyen, Specialist, Jumpstart Brand and Fundraising
Donivan Ryan, Specialist, Jumpstart Brand and Fundraising
Lauren Tracey, Coordinator, Jumpstart Brand and Fundraising
Derrick Pike, Manager, Sport Partnerships
Michelle Leslie , Advisor, Sport Partnerships
Nigel Manson-Hing, Associate Marketing Manager
Robert Gonzalez, Digital Associate Manager
Samantha Pottier, Marketing Specialist
Canadian Tire Jumpstart Charities
AGENCY
Ben Tarr, President
Lisa Greenberg, Co-Chief Creative Officer
Steve Persico, Co-Chief Creative Officer
Natasha Dagenais, Managing Director, Account Services
Tahir Ahmad, Chief Strategy Officer
Shauna Paolucci, VP, Group Account Director
Sam Cerullo, Creative Director
Gillian Cameron, Senior Strategist
Pooja Beri, Strategy Director
Madi Dloomy, Copywriter
Priyanka Bhullar, Art Director
Aleeza Yermus, Senior Strategist
Devon Toole, Account Director
Michael Mehrasa, Copywriter
Will Cuthbert, Art Director
Kaitlyn Balmer, Intermediate Producer
Kevin Stephen, Senior Print Producer
Gord Cathmoir, Executive Producer
Circle Productions
James Haworth, Director
Touché Media
Fort York VFX
SUMMARY
When the pandemic had forced the closure of sports across Canada, Jumpstart recognized the impact that it had on kids and knew it had to remind parents of the healing benefits of sport. Jumpstart's call for donations was focused on this direct reminder: 'Kids Need Sports. Jumpstart Needs You.' Results proved Jumpstart was a worthwhile charity with positive impact. While donations exceeded our goal by 20.5%, the most important win was getting 35.5% more kids access to sport and play.
