Travel Yukon

Robin Anderson, Global Marketing Manager
Jason Marcotte, Marketing Manager, North America, Consumer
Annie-Claude Dupuis, Digital Marketing Strategist
Emilie Joslin, Digital Marketing Specialist
Emilie Joslin, Digital Marketing Specialist

Cossette Vancouver *Lead Agency

Scott Schneider, Creative Director
Kelsey Hughes, Associate Creative Director
Brian Quittenton, Associate Creative Director
Robyn Smith, VP, General Manager
Heather Forbes, Business Director
Joy Lucas, Business Director
Sue Bell, Producer

Jungle Media

TSU North

Shaunoh Wilson, Director
Maggie Mac, Producer
Rob Antill, Director of Photography

Wave Productions

Our Different World in Canada campaign turned the covid-19 recovery efforts of the Yukon into an opportunity to make Canadians want to book their next trip to the territory. By showing that it is the most unique and exotic place that people can visit while still being in Canada, we managed to increase the awareness of the destination with a +33% ad recall rate, and made those people 125% more likely to visit in the near future. The campaign became a crucial part of the Yukon’s tourism industry recovery efforts.