CLIENT
SickKids Foundation
Roy Gruia, Marketing Director
Noelle de la Mothe, Marketing Director
Heather Clark, SVP, Direct and Digital Marketing
Alisa MacKay, Marketing Director
Sandra Chiovitti, Managing Director
Jessica Myers, Associate Director
Tanya Tucker, Associate Director
Monisa Mees, Associate Director
Lisa Charendoff, Associate Director
Tania Kwong, Associate Director
Annie O'Leary, Associate Director
Kylie White , Coordinator, Community Stakeholder Relations
Taylor Huff, Public Relations Professional
Rebecca Shrimpton, Manager
June Li, Manager
AGENCY
Anthony Atkinson, Executive Creative Director
Mario Cesareo, Group Creative Director
Sarah Rutherford, Group Creative Director
Valerie Mascarin, Group Business Director
McKenzie Taylor, Strategy Director
Katherine Torrance, VP, Brand Strategy And Communications
Schulze Andrew , Producer
Daryl Heroux, Managing Director
Alene Shahnazarian, Associate Creative Director (Copywriter)
Andrew Niemira , Associate Creative Director (Copywriter)
Alex Korobova, Associate Creative Director (Art Director)
Tyler Robson , VP, Business Lead
Alex Hughes, Business Director
Veronica Coles , Account Executive
Geraldine Tixier, VP, Strategy
Dawn-Marie Mills, Senior Print Production Director
Liana - Rico, Senior Video Production Director
Trevor Gauthier, Senior Retoucher
Thomas Dagg, Senior Retoucher
OMD
Larysa Savrasykh , Associate Director, Social and Strategy
Zoe Sullivan , Strategist
Citizen Relations
Josie Haynes, VP, Strategy
Katie Skinner, Director
Justine Little-Trent, Senior Account Manager
Scouts Honour
Mark Zibert , Director
Alter Ego Inc
SUMMARY
In 2016, SickKids Foundation launched the largest fundraising goal in Canadian healthcare history to raise
$1.5 billion to build a new hospital. By 2022, the campaign was still short of 7K monthly donors to reach their audacious goal and this was our final year to meet it.
But six years in, our message was losing its novelty and fatigue had settled in.In 2022, we supercharged our campaign to the next level – outperforming our goal by 51% and propellingSickKids to solid the promise of a new hospital.
