AGENCY
Josh Stein, Chief Creative Officer
Gail Pak, VP, Creative Director
Mike Shuman, Creative Director
Brennen Robinson, Art Director
Osman Rahmani, Copywriter
Russ Rickey, VP, Strategy
Sean Fero, VP, Business Leadership
Eastern Yoo, Producer
Michael Harley, Front End Developer
Tavia Bakowski, Project Manager
AJ Jones, Chief Strategic Officer
Jacqueline Bellmore, VP, Executive Producer
Laurie Filgiano, Producer
Mark Lovely, Creative Director
Regan Fraser, Associate Creative Director
Karen Pearce, President, West
Lisa Gacek, VP, Digital Operations
Julie Evans, VP Media Director
Jamy Ferreira, Project Manager
Antonino Camillo, Production Designer
Lynn Skinner, Traffic Manager
Sergio Matos, Studio Operations Lead
Jordan Strofolino, Facilities Manager
Ian Mackenzie, Chief Creative Officer
Colin Craig, Executive Creative Director
Pedro Izzo, Associate Creative Director
Andrew Bernardi, Creative Director
Jordan Gabriel, Associate Creative Director
Tomas Soares, Senior Designer
Alana Ratcliff-Lake, Art Director
Joey Penkala, Copywriter
Bonnie Cheung, VP, Product
Kirk Linkletter, VP Strategy
Edery & Lord
Grayson Music Group
Glow Inflatables
Fezz Stenton
SUMMARY
The Canadian Lung Association (CLA) needed to redefine their public perception in the mainstream Canadian conscience. We needed to redefine the CLA in the cultural conversation, break the cycle of the stigma of lung disease, and drive donations.
Our cross-Canada art-installation tour resulted in an effective rallying cry with higher engagement levels than CLA had seen in the past three years: 17 million PR impressions in 10 days, with 100% positivity in PR coverage and 94% positivity of social sentiment. Furthermore, the accompanying digital experience drove donations +21% year-over-year.
