AGENCY
Catherine Marcolin, President
Lance Martin, Chief Creative Officer
Adam Thur, Executive Creative Director/Art Director
Rica Eckersley, Executive Creative Director/Copywriter
Justin Turco, Associate Creative Director/Art Director
Jill Mack, Associate Creative Director/Copywriter
Jennifer Dark, SVP, Integrated Production
Carolyn Mitchell, Integrated Producer
Adrianne Gaffney Wotherspoon, Chief Strategy Officer
Trevor Lo, Group Account Director
Lynn Sparrow, Copywriter
Adrian Stiegler, Art Director
Olivia Damiani, VP, Group Account Director
Zoe Reynolds, Account Supervisor
Trevor Lo, Account Supervisor
Trevor Lo, Senior Strategist
Trevor Lo, Strategist
Trevor Lo, Director, Digital Production
Cherie Raymond, VP, Group Media Director
Jonathan Lajoie, Content Creator & Photographer
William Leung, Studio Manager
Scott Duncan, Front-end Developer
Samantha Marion, Associate Media Director
Trevor Lo, Account Manager
Trevor Lo, Copywriter
Trevor Lo, Strategist
Married to Giants
Jenna Edwards, Senior Post Producer
Matthieu Belanger, Editor
Jumpstart Communications
C.J. Graphics
Christine Chu, Print Project Manager
Clockwork Productions Inc.
Frank Turner, Print Producer
SUMMARY
Abused women are so closely monitored by their partners that reaching them is almost impossible. For 4 years, we found discreet ways to get women the lifesaving information they need to leave – through tampons, a decoy lifestyle blog, and in grocery stores during lockdown. The success of each year’s efforts built on the last, resulting in an 805% increase in outreach in the first year, then an 85% increase over that, and a 16% increase over that. And most importantly, no abuser ever found out about it.
