SickKids Foundation

Carlos Moreno, Global Chief Creative Officers
Craig McIntosh, Creative Director
Spencer Dingle, Art Director
Jordan Hamer, Copywriter
Erica Metcalfe, Agency Producer
Rosie Gentile, Senior Vice President, Experience Design
Melissa Levenberg, Group Business Director
Mark Zibert, Director
Lori Davison, VP, Brand Strategy and Communcations
Kate Torrance, Director, Integrated Marketing, Peter Ignazi, Global Chief Creative Officer
Jamies Zentil, Creative Director
Mario Cesareo, Creative Director
Andy Ng, Art Director
Elijah DiGangi, Copywriter
Denkia Angelone, Strategy Director
Jammie Ogle, Managing Director
Rebecca Myers, Senior Account Manager
Heather Clark, VP, Brand Strategy and Communcatrons
Noelle de la Mothe, Director, Integrated Brand Marketing

Cossette *Lead Agency

Carlos Moreno, Global Chief Creative Officers
Craig McIntosh, Creative Director
Spencer Dingle, Art Director
Jordan Hamer, Copywriter
Erica Metcalfe, Agency Producer
Rosie Gentile, Senior Vice President, Experience Design
Melissa Levenberg, Group Business Director, Peter Ignazi, Global Chief Creative Officer
Jamies Zentil, Creative Director
Mario Cesareo, Creative Director
Andy Ng, Art Director
Elijah DiGangi, Copywriter
Denkia Angelone, Strategy Director

OMD

Jammie Ogle, Managing Director

Citizen Relations

Rebecca Myers, Senior Account Manager

Scouts Honour

Mark Zibert, Director

The Vs campaign was introduced to help SickKids Hospital with the largest healthcare fundraising initiative in Canadian history–raising $1.3 billion needed to build a completely new SickKids. And it’s a fight we are winning; the campaign has been incredibly successful to date. Yet somewhat ironically, this success also now meant Vs had to evolve for us to keep winning. This case demonstrates how a move from mass to micro targeting at scale allowed us to reach new audiences, motivating them to join SickKids fight and keep breaking fund-raising records.